The perfume and fragrance industry is a multi million dollar sector and has been a target to counterfeit in most brands. There are various ways to confirm if the brand you buy is authentic or a clone. The following are simple steps to ensure you are buying the right product:
- Check for grammatical errors such as spelling mistakes on the package.
- Check for barcode label is clear and hasn’t been tampered with
- The packaging materials (Box) should be of high quality as most brands ensure their packing is perfect.
- Some brands will have authorised distributors who are licensed to sell their brands.